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The idea for the #PinotNoir Twitter smackdown was hatched over wine and wings in my basement with Joe (@SuburbanWino) and was later fleshed out further over crawfish and shrimp at the Crawfish Shack on Buford highway. There’s just something about filling our gullets with food that really gets the creative juices flowing. Throughout the entire process a lot of jokes were made and many more fun and crazy ideas were discussed. Of course, we needed a west coast correspondent so we brought in Tamara (@SipWithMe) who was fantastic in moving things forward from her Oregon HQ. In the end, the Pinot Noir Twitter tasting created a buzz we could not have fathomed and we could not be more happy with the turnout. Thanks to everyone who participated or followed along. Without further ado:
Winner of the 2010 #Pinot Noir Twitter Smackdown:
#WV (Willamette Valley)

Play-by-Play Summary:
- We saw a serious flurry of blows thrown immediately out of the gate as #WV (Willamette Valley) took the early lead and really never looked back
- #NZ (New Zealand) was hanging tough though in a distant second place followed by #GV (Green Valley) after the first 40 minutes of the night
- By the halfway point, however, #RR (Russian River Valley) had swooped into 3rd place followed by #GV and #SLH (Santa Lucia Highlands). No doubt, the Belle Glos Las Alturas and Hahn submissions were behind the quick rise of Santa Lucia Highlands in the rankings
- #CN (Los Carneros) started making a late surge with 30 minutes to go, but couldn’t muster enough flying elbows to gain any glory
- #RR and #GV were gunning neck and neck for 3rd place — in hind sight, if the regions were aggregated, could #RR have provided more of a challenge to #WV? No, not really. #WV stole the show.
Event Stats:
- Total tweets during the 2-hour event: 2,073
- Total unique tweeters during the event: 323
- Tweets per minute: 17.3
- Tweets including a #hashtag region vote: 873 or 42.1%
- Several event sites, including ours, are reporting significant sales generated at the event – would like hear other results if you hosted an event or promoted a special offer as part of the event
- [UPDATED] 2,224 pageviews of the pinotnoir.eventbrite.com invitation
Top 8 Results during Event:
| Region | Tweets | % |
| #WV | 407 | 46.6% |
| #NZ | 84 | 9.6% |
| #RR | 71 | 8.1% |
| #GV | 58 | 6.6% |
| #CN | 41 | 4.7% |
| #SLH | 32 | 3.7% |
| #SN | 25 | 2.9% |
| #RV | 20 | 2.3% |
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July 1 – July 15 #PinotNoir Stats: (incl. 2-hour event)
- Total tweets: 4,145
- Total unique tweeters during the period: 677
- Tweets including a #hashtag region mention: 1,461 or 35.2%
Top 8 Results during July 1 – July 15:
| Region | Tweets | % |
| #WV | 595 | 40.7% |
| #CN | 166 | 11.4% |
| #NZ | 158 | 10.8% |
| #RR | 101 | 6.9% |
| #GV | 67 | 4.6% |
| #OR | 59 | 4.0% |
| #SLH | 44 | 3.0% |
| #RV | 33 | 2.3% |
Notables:
- Mentions for #ARG, #FLX and #CdN were great to see and generated some interest from many on the stream
- Others include #Bacon, #Pinotentendre and #wewantthefunk
MANY THANKS TO:
Tamara Belgard – SipWithMe.com
Andrea Robinson – AndreaWine.com
And most importantly YOU the participants, the pinotphiles, the wineries and the winemakers. Thanks for sharing your thoughts and drinking along.
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