Tag Archives: social

5 Objectives in the First 90 Days of Your Social Media Job

As social media continues to grow and quickly becomes a pertinent discipline in more organizations and a gains a seat at the marketing mix table, the inevitable expectation of faster results will soon be forthcoming.  To this point, social media has been understood to still be in its infancy, very little resources are given to [...]

Continue Reading

Winegrowers and the Importance of Relationships

You don’t need me to tell you that times are tough.  Everywhere you hear terms like the “new normal,” “double-dip recession” and the like.  Look no further than the farmer to see the reality that is our changed landscape.  In this case, I visited Thomson Vineyards in Los Carneros, an American Viticultural Area (AVA) that spans [...]

Continue Reading

What Being Sociable Means in Napa Valley

The vines are getting pretty close to going completely dormant this time of year, as many have lost most of their leaves and those that remain are brown and yellow.  Nonetheless, this changing of the seasons doesn’t diminish the beauty of the valley on this crisp weekend in early December as I find myself making [...]

Continue Reading

Welcome to Wine Tonite!

If you’re like me, my wife and our friends, there is a high probability you are reading this with a glass of wine in your hand.  You will rarely find us without one in the evening hours after work or on the weekends. If so, then we think you’ll enjoy participating in this online community [...]

Continue Reading