Tag Archives: influence

Ambient Light Affects Our Taste of Wine

Another study surfaced that states how yet another environmental element can affect our taste for wine.  This one from the Institute of Psychology in Germany says we are willing to spend more on wine when presented in red or blue ambient light and we will perceive the wine to be sweeter (nearly 1.5x) and more fruity [...]

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I Sense a Disturbance in the Force

There is a shift going on in the wineblogging world.  Or at least the subset that I have the attention span to pay attention to these days.  At first it was mostly about the wine, the label, the fruit-forwardness, the nutty characters and spicy finish for only $14.99 at the grocery store down the street, [...]

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