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12
Jun
Uh, Where's the Wine Festival?
On our way up to the North Georgia mountains for a wine festival, we passed by a cabin rental business named “Hatfield’s.” What came to mind as I drove by was the well-known story of the feuding families of West Virginia and Kentucky, the Hatfield’s and McCoys. It is appropriate on this day for it to be a metaphor for wineries in this area who have separated themselves into two cliques. So much, in fact, that there are two wine festivals happening the same weekend: The Georgia Fine Wine Festival, hosted at Blackstock Vineyards, and the Georgia Wine Country Festival, hosted at Three Sisters Vineyards. Say, what? A one day ticket to Blackstock is $35, while only $20 to attend the festival at Three Sisters. The difference is most likely due to the fact Blackstock’s festival is larger and hosting more wineries and other local businesses. This has got to be confusing to wine lovers and festival goers in Atlanta, who trek more than 60 miles to visit. If you want to try wines from, say, Yonah Mountain Vineyards and Montaluce Winery & Estate, you will have to attend 2 different festivals and pay twice. Conversely, if I only choose to attend one festival I will be missing out on half the wineries in the area. This cannot be a good thing for the North Georgia winery community nor their businesses.
I reached out to a few of the wineries for comment, but could only obtain a few general statements about the lines being drawn between the Winegrowers Association of Georiga, which is exclusive to just vinifera growers, and the Georgia Wine Country, which is inclusive for all wineries in the area. The separation of the two cliques goes back to some old dispute between Three Sisters and a few of the other wineries, namely Frogtown, Wolf Mountain and Blackstock. Sounds like the egos need to be checked at the door.
For wine-producing states outside the Big 4 (California, Washington, Oregon and New York), owning a winery is already a struggle fighting against the stigma of assumed lower quality based on location. In the Southeast, additional obstacles include the history of sweet fruit-based wines as well as foxy muscadine. Now, don’t get me wrong, there is still a market in this region for these types of wines and several wineries in North Georgia are successfully making them. However, many of the newer wineries are trying to make a name for themselves, and North Georgia, by making higher quality dry wines from vitis vinifera grapes. It seems to me, working together as community and one unit would help accelerate awareness in the local and surrounding regions about some of the great wines being made by many of these wineries.
For those of you attending the Wine Blogger’s Conference in Walla Walla, I will have a couple of GA wines for you to taste. So, be sure to say Hi when you see me.
Cheers!
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