Tag Archives: brand

5 Objectives in the First 90 Days of Your Social Media Job

As social media continues to grow and quickly becomes a pertinent discipline in more organizations and a gains a seat at the marketing mix table, the inevitable expectation of faster results will soon be forthcoming.  To this point, social media has been understood to still be in its infancy, very little resources are given to [...]

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Changing Wine Labels – Smart Move or Risky?

When we visited Montemaggiore Winery we had the opportunity to try their 2002 Syrah Paulo’s Vineyard, which is their flagship wine.  Here it is 2010 and they still have some 2002 hanging around.  There are still great discounts to be had with this wine and it is really drinking nicely right now as I mentioned during [...]

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Time for Wineries to Own Their Brands and Online Information

I know I have this problem, and you probably do too.  When trying to perform research on a particular wine you are either looking to purchase, or wanting to understand more about – like scores, tasting notes, production information (vintage, varieties, vineyard, region), etc… how many links do you click throughout various Google pages, only [...]

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