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	<title>Wine Tonite! &#187; book</title>
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	<link>http://www.winetonite.com</link>
	<description>Sharing the social aspect of wine from a personal perspective</description>
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		<title>Social Media ROI and Influence&#8230; Need Proof?</title>
		<link>http://www.winetonite.com/2011/02/06/social-media-roi-and-influence-need-proof/</link>
		<comments>http://www.winetonite.com/2011/02/06/social-media-roi-and-influence-need-proof/#comments</comments>
		<pubDate>Sun, 06 Feb 2011 16:21:43 +0000</pubDate>
		<dc:creator>Ed Thralls</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[thank you]]></category>
		<category><![CDATA[thank you economy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[vaynerchuk]]></category>

		<guid isPermaLink="false">http://www.winetonite.com/?p=2734</guid>
		<description><![CDATA[After a day of packing, 2 bottles of wine and a movie, I found myself on Twitter late last night while the wife headed off to the sack.  Having been on the west coast now for over 5 months, I didn&#8217;t expect too much activity this late, especially as it was well beyond midnight on [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>After a day of packing, 2 bottles of wine and a movie, I found myself on Twitter late last night while the wife headed off to the sack.  Having been on the west coast now for over 5 months, I didn&#8217;t expect too much activity this late, especially as it was well beyond midnight on the east coast.  Then again, it was Saturday night, so anything is possible.  Perhaps, I would be entertained by some drunken tweets or worse.</p>
<p>Instead, the first tweet I saw in my &#8220;Wine&#8221; stream was Gary Vaynerchuk talking about his <a href="http://garyvaynerchuk.com/post/3140674861/up-200-thousand-percent">new book</a>, &#8220;The Thank You Economy.&#8221;  I had heard of the book, but  hadn&#8217;t purchased it yet (still haven&#8217;t &#8211; don&#8217;t tell Gary) and is a fan of his first book, &#8220;Crush It!&#8221;  What caught my eye was the 100,000% then-current real-time sales growth of the book on Amazon.  Gary was hitting the Twittershere to rally his fans to move the mercury from 13th to #1 in the world.  Talk about <a href="http://en.wikipedia.org/wiki/Big_Hairy_Audacious_Goal">big hairy audacious goals</a>.</p>
<p><img class="alignnone" title="Thank You Economy" src="http://winetonite.com/blog/wp-content/uploads/2011/02/GaryV.png" alt="" width="428" height="71" /></p>
<p>Getting up this morning and checking my round of news, wine, and social media channel information, I still found conversation about his activity last night.  This time from @DaleCruse:</p>
<p><img class="alignnone" title="Dale Cruse" src="http://winetonite.com/blog/wp-content/uploads/2011/02/DaleCruse.png" alt="" width="301" height="94" /></p>
<p>So, I go check Amazon and it looks like Gary was able to &#8220;move the needle&#8221; on the sales of his book to get it from #13 to #7 in the world with 202,842% growth practically over night.  Impressive.  See the snapshot from Amazon&#8217;s page <a href="http://garyvaynerchuk.com/post/3140674861/up-200-thousand-percent">here at Gary&#8217;s website</a>.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.winetonite.com/2009/10/27/a-book-report-crush-it/" rel="bookmark" class="crp_title">A Book Report: Crush It!</a></li><li><a href="http://www.winetonite.com/2009/05/13/big-pimpin/" rel="bookmark" class="crp_title">Big Pimpin&#8217;</a></li><li><a href="http://www.winetonite.com/2009/12/15/the-day-i-met-gary-vaynerchuk/" rel="bookmark" class="crp_title">The Day I Met Gary Vaynerchuk</a></li></ul></div><div class="shr-publisher-2734"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>And the Winner Is&#8230;</title>
		<link>http://www.winetonite.com/2010/02/07/and-the-winner-is/</link>
		<comments>http://www.winetonite.com/2010/02/07/and-the-winner-is/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 18:56:53 +0000</pubDate>
		<dc:creator>Ed Thralls</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[giveaway]]></category>
		<category><![CDATA[walla walla]]></category>
		<category><![CDATA[washington]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[winner]]></category>

		<guid isPermaLink="false">http://www.winetonite.com/?p=1701</guid>
		<description><![CDATA[I am happy to announce the winner of our book giveaway of Paul Gregutt&#8217;s essential guide to Washington Wines &#38; Wineries is PAM CAUDY!  Please help me in congratulating her on a well-deserved win! Thanks to everyone who participated in this giveaway by commenting here and on Facebook as well as promoting the contest via Twitter and [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.winetonite.com/blog/wp-content/uploads/2010/01/paul-gregutt.jpg"><img class="alignright size-full wp-image-1649" title="paul gregutt" src="http://www.winetonite.com/blog/wp-content/uploads/2010/01/paul-gregutt.jpg" alt="" width="138" height="154" /></a>I am happy to announce the winner of our <a href="http://www.winetonite.com/2010/01/31/win-a-free-book-about-washington-wines-wineries/">book giveaway</a> of Paul Gregutt&#8217;s essential guide to Washington Wines &amp; Wineries is PAM CAUDY!  Please help me in congratulating her on a well-deserved win!</p>
<p>Thanks to everyone who participated in this giveaway by commenting here and on Facebook as well as promoting the contest via Twitter and other channels.  This was a lot of fun!  Washington is making some great wine and hopefully this year we can help continue to educate other wine lovers and share in what this state, second only to California in U.S. production, has to offer.</p>
<p>Please be sure to check out this year&#8217;s <a href="http://winebloggersconference.org/america/">Wine Blogger&#8217;s conference</a> to be held in Walla Walla June 25-27, 2010 as well as the <a href="http://wbcscholarship.wordpress.com/">scholarship program</a> being offered.</p>
<p><a href="http://www.winetonite.com/blog/wp-content/uploads/2010/02/pam-post.jpg"><img class="aligncenter size-medium wp-image-1702" title="pam post" src="http://www.winetonite.com/blog/wp-content/uploads/2010/02/pam-post-300x113.jpg" alt="" width="300" height="113" /></a></p>
<p>Pam:  Please be sure to reach out to me via my email address which can be obtained via the About Us link at the top of the site so I can get your shipping address.</p>
<p>Cheers!</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.winetonite.com/2010/01/31/win-a-free-book-about-washington-wines-wineries/" rel="bookmark" class="crp_title">Win a Free Book about Washington Wines &#038; Wineries</a></li><li><a href="http://www.winetonite.com/2010/04/01/2010-wine-blog-award-nominations-open/" rel="bookmark" class="crp_title">2010 Wine Blog Award Nominations Open!</a></li><li><a href="http://www.winetonite.com/2010/02/01/preparing-for-a-washington-reds-tasting/" rel="bookmark" class="crp_title">Preparing for a Washington Reds Tasting</a></li></ul></div><div class="shr-publisher-1701"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Win a Free Book about Washington Wines &amp; Wineries</title>
		<link>http://www.winetonite.com/2010/01/31/win-a-free-book-about-washington-wines-wineries/</link>
		<comments>http://www.winetonite.com/2010/01/31/win-a-free-book-about-washington-wines-wineries/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 16:02:35 +0000</pubDate>
		<dc:creator>Ed Thralls</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[paul gregutt]]></category>
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		<category><![CDATA[washington]]></category>
		<category><![CDATA[wine]]></category>
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		<guid isPermaLink="false">http://www.winetonite.com/?p=1648</guid>
		<description><![CDATA[If you&#8217;re like my wife, then you know it&#8217;s never too early to plan, especially if it&#8217;s for a trip to the wine country somewhere.  As we approach February already, we are still 5 months away from the Wine Blogger&#8217;s Conference in Walla Walla, Washington held June 25-27, 2010.  However, it is important to note [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.amazon.com/Washington-Wines-Wineries-Essential-Guide/dp/0520248694/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1264952910&amp;sr=8-1"><img class="alignright size-full wp-image-1649" title="paul gregutt" src="http://www.winetonite.com/blog/wp-content/uploads/2010/01/paul-gregutt.jpg" alt="" width="240" height="240" /></a>If you&#8217;re like my wife, then you know it&#8217;s never too early to plan, especially if it&#8217;s for a trip to the wine country somewhere.  As we approach February already, we are still 5 months away from the <strong><a href="http://winebloggersconference.org/america/">Wine Blogger&#8217;s Conference</a></strong> in Walla Walla, Washington held June 25-27, 2010.  However, it is important to note that if you are a blogger and want to go and haven&#8217;t signed up yet, there were many folks left on the waiting list the past two years, so it is recommended that you don&#8217;t wait until the last minute.</p>
<p>We are very excited to visit an important and fairly well-known domestic wine region that we haven&#8217;t been to before.  Additionally, we have only experienced a few wines from the entire state of Washington.  So, to help get us jacked up for the trip and expand our wine horizons, we have been reading <strong><a href="http://www.amazon.com/Washington-Wines-Wineries-Essential-Guide/dp/0520248694/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1264952910&amp;sr=8-1">Paul Gregutt&#8217;s guide to Washington Wines &amp; Wineries</a></strong> and have already held a tasting at our local tasting club focused on red wines from Washington [subsequent post yet to be published on this tasting].  But you don&#8217;t have to be a blogger to enjoy and get value out of this wonderfully written book.  Paul has been a wine critic and author for over 25 years and knows the wine and wineries of his state inside and out.  In this book he has created a numerical scale that actually relates to measurable attributes of wineries and their wines with which to rank them in categories including Leaders, Specialist, Bench and Rookies.  Oh, and he&#8217;s technologically hip touting a <strong><a href="http://www.paulgregutt.com/">blog</a></strong> of his own that he updates very frequently.</p>
<p>So, in my humble attempt to help you dear readers learn more and experience what this state, second only to California in production, has to offer and what is has attained in it&#8217;s short 40-year history, I offer to send a <span style="color: #ff0000;"><strong>FREE</strong> </span>copy of Paul Gregutt&#8217;s book to a randomly chosen winner.  Here&#8217;s how you can win:</p>
<p>1. Post a comment on this blog post <span style="text-decoration: underline;"><strong>OR</strong></span> the same, related post on the Wine Tonite! Fan page: <a href="http://www.facebook.com/WineTonite">http://www.facebook.com/WineTonite</a> with something about Washington.  Hopefully, it&#8217;s about a wine or winery, but it can be anything really (i.e. I tasted this xyz wine from Walla Walla and it was good, I would really like to visit xyz winery in Puget Sound, or I think Pete Carroll will/will not succeed as the Seahawks head coach, etc&#8230;)</p>
<p>2. The contest period will be one week with a deadline of 12 Noon EST next Sunday, February 7th.  I will announce the winner that afternoon on this blog site via a new post.</p>
<p>3. The winner will be chosen randomly using the <a href="http://www.random.org">www.random.org</a> True Random Number Generator.  Posts from both the blog and the Facebook fan page will be combined and ordered by date/time stamp and obviously not include any comments I may post along the way.</p>
<p>It&#8217;s that Simple!  Have fun and good luck and please pass this on to winelovers you know!  And if this gets you into the giving mood, check out how you can help a blogger earn a scholarship to join the conference <strong><a href="http://wbcscholarship.wordpress.com/">HERE</a></strong>.</p>
<p>Cheers!</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.winetonite.com/2010/02/07/and-the-winner-is/" rel="bookmark" class="crp_title">And the Winner Is&#8230;</a></li><li><a href="http://www.winetonite.com/2010/04/01/2010-wine-blog-award-nominations-open/" rel="bookmark" class="crp_title">2010 Wine Blog Award Nominations Open!</a></li><li><a href="http://www.winetonite.com/2009/05/13/big-pimpin/" rel="bookmark" class="crp_title">Big Pimpin&#8217;</a></li></ul></div><div class="shr-publisher-1648"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		<slash:comments>31</slash:comments>
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		<item>
		<title>A Book Report: Crush It!</title>
		<link>http://www.winetonite.com/2009/10/27/a-book-report-crush-it/</link>
		<comments>http://www.winetonite.com/2009/10/27/a-book-report-crush-it/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:00:43 +0000</pubDate>
		<dc:creator>Ed Thralls</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book]]></category>
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		<category><![CDATA[gary]]></category>
		<category><![CDATA[vaynerchuk]]></category>

		<guid isPermaLink="false">http://www.winetonite.com/?p=1178</guid>
		<description><![CDATA[If you&#8217;re not happy with your current job, or just have a passion for something else, you should be putting a plan in place right now to start living the life of your dreams by building your personal brand as an expert in a subject your passionate about.  This is the main theme of Gary [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>If you&#8217;re not happy with your current job, or just have a passion for something else, you should be putting a plan in place right now to start living the life of your dreams by building your personal brand as an expert in a subject your passionate about.  This is the main theme of Gary Vaynerchuk&#8217;s new book: <a href="http://crushitbook.com/">Crush It! Why Now is the Time to Cash In On Your Passion</a>.</p>
<p><img class="aligncenter" title="Crush It! by Gary Vaynerchuk" src="http://crushitbook.com/images/about-book-pic.png" alt="" width="571" height="230" /></p>
<p>No, this isn&#8217;t a book about wine.  However, if you are passionate about wine,or anything else, there are some great nuggets of wisdom in this book to help you use social media tools to develop a personal brand and hopefully begin to benefit monetarily from your brand.  I liken the style of this book to those like The One Minute Manager by Blanchard and Johnson or the How to Become a CEO and How to Become a Great Boss series from Jeffrey J. Fox.  This book is short, easy to read and to the point.  If you already know Gary Vaynerchuk or heard him speak, you can imagine his voice, tone and desire as if he is reading the text to you.  If that doesn&#8217;t get you pumped I don&#8217;t know what will.</p>
<p>If you are already familiar with many of the social media tools as I am, you won&#8217;t get a lot out of those sections of the book.  However, there were 3 things that I really enjoyed the most about this book:</p>
<ul>
<li>Learning a little more about Gary&#8217;s early years and how he developed his business mind from trading/selling baseball cards all the way up to his current ventures</li>
<li>Chapter 7, which is about being true to yourself (i.e. Don&#8217;t try to be a charismatic video star if that&#8217;s not in your DNA &#8211; he talks a LOT about DNA) and about the kernel if this whole process: HUSTLE.  If you&#8217;re not willing to put in the time, you will fail, guaranteed.  Hell, not convinced?  You can read Chapter 7 for FREE from Gary&#8217;s site <a href="http://crushitbook.com/chapter7.pdf">HERE</a>.</li>
<li>Ideas on monetizing &#8211; Yes, it&#8217;s what everyone wants to know, but another key nugget is to be patient grasshopper.  It&#8217;s almost the &#8220;if you build it, they will come mentality,&#8221; but then it&#8217;s OK to put the full force on monetization when the time is right.</li>
</ul>
<p>So, what are you waiting for?  Gary will probably be coming to a town near you on his book tour that is already underway.  Check out his schedule <a href="http://crushitbook.com/crush-it-book-tour/">here</a>.  Start cashing in on your passion.</p>
<p>Cheers!</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.winetonite.com/2009/05/13/big-pimpin/" rel="bookmark" class="crp_title">Big Pimpin&#8217;</a></li><li><a href="http://www.winetonite.com/2011/02/06/social-media-roi-and-influence-need-proof/" rel="bookmark" class="crp_title">Social Media ROI and Influence&#8230; Need Proof?</a></li><li><a href="http://www.winetonite.com/2009/12/15/the-day-i-met-gary-vaynerchuk/" rel="bookmark" class="crp_title">The Day I Met Gary Vaynerchuk</a></li></ul></div><div class="shr-publisher-1178"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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