Social Media Bio
About Ed Thralls, CSW, MBA
Social Media Manager for Vintage Wine Estates (Includes Girard, Kunde Family Estate, Cosentino, and Windsor Vineyards as well as several boutique brands)
Blogs: Wine Tonite!, Cosentino Winery, Girard Winery, Windsor Vineyards
Resume: PDF Version
Ed Thralls
Email: ethralls [at] winetonite [dot] com
Bio: Ed’s main objective is to translate his strategy, leadership, marketing, technology and interpersonal skills refined during his successful business career into a contributing role within a wine industry organization by exploiting progressive technologies and new media marketing strategies, including social media. Ed is an influential wine blogger with over 5 years experience in social media and has been featured on Winebusiness.com,Foodista.com, PalatePress, Tom Wark’s Fermentation and other impressive and influential sites. Ed is a Certified Specialist of Wine (CSW) and holds a Winemaker’s Certificate from UC-Davis.
Ed is a business and technology professional with over 18 years of experience solving market and business problems facing global institutions via innovative technology solutions and services. For over 5 years he was responsible for developing and managing strategic business plans for multiple product lines accounting for $30M annual revenue, which required defining and communicating the strategic path for all product lines from cradle to grave — ideation, feasibility analysis, development, launch, marketing, sales, customer relationship management and performance measurement (KPI’s). He holds a B.S. degree in Business Administration as well as a Masters of Business Administration (MBA).
Social Media
Interviews
Hosted Events
#PinotNoir Twitter Tasting and Smackdown – July 15, 2010 – 2,224 invite pageviews, 2,073 tweets during event, 300+ unique tweeters, worldwide participants. Recently covered in Press Democrat.
Titus Vineyards Harvest Live 2010 – October 12, 2010 – Annual installment of Harvest Live reporting from Chapellet on Pritchard Hill
St. Supery Winery Atlanta Tweetup – October 20, 2009
ERSLA Atlanta Fundraiser – November 20, 2009
Featured Work
- Foodista.com and Winebusiness.com: “Cardinale Joins the 100 Point Club”
- PalatePress.com: “Yeast: From Behind the Scenes to the Spotlight”
- PalatePress.com: “California Wine Country’s War on Terroir”
- Saignee.com: 31 Days of Natural Wine: “Yeast“
Endorsements
VinTank – A Digital Think Tank for the Wine Industry – Murphy Goode Winery Candidate
Atlanta Wine School
Partners/Co-workers
Photography
Radio
Views from the Top – November 30, 2010 – Career Savvy Reinvention
Wine Biz Radio – November 3, 2010
New Wine Consumer – June 6, 2009 – Murphy Goode Candidates
Video – YouTube Channel
Blog Rankings (Wine Tonite! only – subject to change)
- PostRank – Top 25
- Alawine.com – Top 100 Wine Blogs
- Wefollow.com – #24 Influential Wine Blogger on Twitter
- Extanz.com #12 Most Influential Wine Bloggers Attending the 2010 Wine Bloggers Conference
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