Comments on: Subscribe to Wine Tonite!

By: Ed Thralls

Ed Thralls — Mon, 22 Aug 2011 19:44:26 +0000

These are some of the best tools out there and available… I expect they will continue to improve over time. While easy to question, I feel they give us an idea as to the potential awareness that could be achieved… though I never rely just on these. I follow up with searches for discussion around each brand, etc.. as part of the “event”… this then gives more tangible takeaways.

By: Rich Reader

Rich Reader — Mon, 22 Aug 2011 19:37:40 +0000

Thanks for your wonderfully spirited piece on #PinotSmackdown. My only discomfort is with how we measure “Impressions” and “Reach”. Are we attempting to count how many persons actually read a given tweet? Most of us see but a small percentage of the micro-posts originating from those whom we follow or from the searches that flow across our occasionally logged-in tabs. It feels a little like an Arbitron bomb.

By: Ed Thralls

Ed Thralls — Tue, 10 Aug 2010 00:52:42 +0000

Hi Julie! Thanks, I’ll miss everyone here too. I currently do not have any trips back to Atlanta planned until I am done with harvest which may last into early November. So, it might be too close to the end of the season and I may be back NC for Thanksgiving and the UF/FSU game. Will let you know though if plans change.

By: Julie Hale

Julie Hale — Mon, 09 Aug 2010 21:44:22 +0000

Hey Ed! Looking forward to keeping tabs on you with your new adventure … although we’ll miss you!! Do you have any trips back planned around football games? Would love to meet up with you and Jonjie at SideBar or just to hang out. Julie & Tom