Do commercials like this really get more people to drink wine? The message I get from this Yellowtail commercial, with urban Italian background (though YT is made in Australia it is owned by the Casella family, who are originally from Italy), is this: “Don’t worry about spilling that wine, honey, because it was so cheap and ubiquitous, we have plenty to replace it with.” Yeah, that probably sounds pretentious and I don’t mean it to be, but I don’t think wine has to be dumbed down like that either… where’s the happy medium… emphasis on HAPPY?!
